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The Next Cool Thing events were staged around 90,000 square feet of individual installations showcasing the area’s design/build talent and fine home products. Each installation featured a movie or TV show theme. AVI, together with industry design partners, created a 900 square foot set reimagining a Beverly Hillbillies mansion of the 21st century. The set included a custom spiral staircase, state of the art kitchen and bath, and Marvin French doors donated by AVI. In addition, AVI provided two of Marvin’s Ultimate Casement windows, which feature industry-leading innovation.
AVI Sales Consultant Heather Elsberry said, “Displaying the Marvin Ultimate Casement window was perfect. A mansion of the future should include the most innovative window in the industry.”
Bernie Smith’s MasterWorks Atlanta was the talented design/build firm that brought the Hillbillies-themed booth to life. Mr. Smith said, “Atlanta proudly showcased all of the high quality products and services available to the film and television industry in this first ever Next Cool Thing Event. Our Hillbillies Mansion set was a hit!”
Attendance exceeded expectations, with 4,000 visitors at the Friday night Red Carpet event, 6,000 visitors at the invitation-only VIP Gala on Saturday night, and approximately 3,000 visitors during the daytime open houses.
AVI Sales Consultant Heather Elsberry recalled, “It was hard to walk through our 30’ x 30’ space at times because we had so many visitors. Our booth location encouraged visitors to stop by on their way in and again on their way out. Many visitors wanted a second look at our casement windows. And our backlit French door feature, which simulated a view of the Hillbillies’ ‘see-ment pond’ provided a great photo-op for our attendees.”
According to Margaret Norcott, of the American Society of Interior Designers, an AVI industry partner, “As a first ever event of its kind in Atlanta, The Next Cool Thing proved to be a wealth of potential business for the design and building industries as well!”
As a Marvin Design Gallery, AVI displays more Marvin windows and doors than any other home design showroom in the Atlanta, Georgia area. AVI also offers complementary products including fine millwork, architectural hardware, and interior and exterior doors. Making the customer experience the priority, AVI’s architecturally designed showrooms are staffed by veteran window design experts who guide architects, builders, and homeowners from initial concept through installation to completion of their home design projects. For more information on Architectural Visions, Inc., please contact Peter Morrison or call (800) 48-MARVIN or visit the AVI website at www.avimarvin.com. AVI supports the interior design community through its membership in the American Society of Interior Designers (ASID), the oldest, and largest professional organization for interior designers.
The Georgia Production Partnership (GPP) is a not-for-profit coalition of companies and individuals who are active in the state's film, video, music, and interactive game industries. Their goal is to bring Georgia back to the forefront of U.S. production through grass roots organization of the production community and the development of key legislative incentives.
AVI Sales Consultant Heather Elsberry planning the set design with colleagues.
Click here to view a sketch of the original set design.